The most popular view on the development of Zoomli

2022-08-02
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Looking at the development of Zoomlion's world-class enterprises from the perspective of "creating" and "borrowing" relationship

looking at the development of Zoomlion's world-class enterprises from the perspective of "creating" and "borrowing" relationship

China Construction Machinery Information

Guide: at the end of 2013, Zoomlion successfully won the title of the world's first brand in the field of dry mixed mortar equipment by virtue of the acquisition of German m-TEC company. Zoomlion also took this opportunity to once again elaborate its goal of marching into a world-class enterprise. At the M & a conference held on the 25th of last month, vice president hewenjin said that this M & A

at the end of 2013, Zoomlion successfully won the title of the world's first brand in the field of dry mixing mortar equipment with the help of the acquisition of German m-TEC company. Zoomlion also took this opportunity to once again elaborate its goal of marching into a world-class enterprise. At the M & a press conference held on the 25th of last month, vice president hewenjin said, "this M & A is an important step for Zoomlion to move towards a world-class enterprise"

for Chinese enterprises, if they want to become a world-class enterprise, they need one of the two ways, that is, "creating" and "borrowing". "Creating" refers to practicing internal skills and self-reliance, and "borrowing" refers to making use of international strength to fill the strategic gap. This is also a proven and effective development path

Cisco is a benchmark enterprise among the world's top 500 companies. Many people are familiar with the story of sparing no effort and continuous innovation in technology research and development. However, in fact, most of Cisco's technologies are "borrowed" through mergers and Acquisitions: through the acquisition of small enterprises, they combine their technologies with the technologies that self jigs continue to apply in such cases, and innovate new products

Zoomlion is now on these two right paths

Professor William Newman of Columbia University, the initiator of world-class enterprises, believes that in the fierce market competition, only those enterprises that adopt the strategy of high difference (including high performance, high quality and high service) can become world-class enterprises

Zoomlion is a leader in this field. During the construction of Ma'anshan Yangtze River Bridge, Wuhan yingwuzhou bridge and other national key projects, large prefabricated modules such as degradable materials and new biosynthetic materials weighing 240 tons need to be lifted to more than 200 meters, but the existing cranes in the world can not meet their requirements. In this case, Zoomlion has set up a cross departmental joint development team to tackle technical problems, broke through a number of world-class technical problems, and developed a D-type tower crane, which can lift 70 elephants to an altitude of more than 200 meters at one time, providing key equipment for the construction of national key projects and technical support for the future large-scale modular construction in China

Zoomlion's "innovation" is also reflected in actively adjusting the industrial structure and pursuing "quality growth". In fact, it is proved that in addition to material supply, we can also provide new situations and components. The m-TEC M & A based on the broad market development space of the dry mixed mortar industry is a microcosm of Zoomlion's active adjustment of industrial structure and promotion of industrial upgrading

on "borrowing", William Newman pointed out that if you want to be globally competitive and become a world-class enterprise, you must allocate resources all over the world. Imagine how a Chinese enterprise can become a world-class enterprise if it does not have any foreign employees, does not understand the foreign situation, and cannot absorb the advanced experience in technology, culture, management and other aspects of various countries

the chairman of Zoomlion also has unique views on "borrowing". He believes that since Chinese enterprises started late on the track of global competition, they especially need to "borrow" to achieve "leapfrog" development, and the object of borrowing is overseas high-quality enterprises. Through cross-border mergers and acquisitions, Chinese enterprises will achieve high-level docking with transnational corporations in terms of system, management, technology, culture and values, and quickly shorten the distance with the leaders

taking Zoomlion's acquisition of m-TEC as an example, through M & A, with the help of m-TEC's technology and brand, Zoomlion's dry mixed mortar machinery products and technical competitiveness will be improved at the fastest speed, and the complementary sales channels can help Zoomlion expand its dry mixed mortar equipment business to the global field

the acquisition of Italian CIFA company in 2008 is another example of "borrowing" by Zoomlion. It is understood that after Zoomlion acquired CIFA, it perfectly solved the integration problem of both parties after the acquisition through process transplantation, procurement coordination, market linkage and other means. By combining with the capital, technology, system and management advantages of developed markets, Zoomlion has rapidly achieved a leap from domestic leadership to world leadership, and become a leading enterprise leading the development direction of concrete machinery in the world

after the Third Plenary Session of the 18th Central Committee of the Communist Party of China, it has become an urgent task for China's economic development to accelerate the pace of "going global", enhance the international operation ability of enterprises, and build world-class enterprises. Where is the world-class enterprise road stepless speed regulation? Zoomlion has proved through its own practice that "creating" and "borrowing" are two effective development paths

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